Design practice led by Sania Saleh

I’m Sania, an experienced designer + director partnering with ambitious brands to shape meaningful products, identities and processes.

I run a tight-knit, nimble design practice based in London, working with studios and brands globally to transform complex problems into simple, polished solutions.

I work with clients of all shapes and sizes, from studios and brands, early-stage start-ups to FTSE 100 companies.

Clients
——

ABinBev
Adobe
Alastor
Alfa
Aleo
Arvelle
Assembled
AutoTrader
Babylon
Bakkavor
Bosch
BT
Bringz
Canon
Causal
Centrica
Channeled
Cofco
DMG
Dragon Capital
Eclipse
EigenLayer
EY
Fred Ehrsam
Frontier IP
GPE
Go-Ahead
GSK
GWLG
ICG
Istesso
Jungle Magazine
Juniper
KA—A
Llama DAO
Lovenut London
Marengo
Matthew Krishanu
Matrix Partners
Merck
Mýego
N Brown
Nudge
Okina
Off-Menu
Osmosis
P&G
Petrofac
Perdiem
Phaidon
Polymateria
Premier Oil
Prometheus
RSA
Rotabull
SABMiller
Seplat
Strategyzer
Succinct
Switch EV
Syncona
Syngenta
The Workshop
Tome
VectorDAO
Wilson Wright

capabilities
——

How can I help?

Generalist by nature, specialist through experience.
Generalist by nature, specialist through experience. I have a decade of industry expertise in the following:

Brand

Strategy + Positioning
Visual Identity
Art Direction

Web

IA + Wireframing
Responsive Design
Webflow Development

Product

Product Strategy

UX + Prototyping

Design System

Advisory

Process Guidance
Design Direction
Planning + Hiring

Approach
——

if you’re going to do something,
it’s worth doing well

No surprises

A week-by-week plan before we even begin means you know exactly where we are and where we're headed at all stages.

Open dialogue

Great collaborations make great projects. Regular check-ins and a tight feedback loop means we’re always on the same page.

Good people

I have a beautiful network of talented strategists, designers, artists and engineers that we can plug into our project as needed.

Sweat the details

We obsess over the details so you don’t have to. You can trust us to perfect every pixel and bring your vision to life.

Good projects

Only partnering with companies and collaborators that are driven to excel means every project is a chance for all of us to grow.