I’m Sania, an experienced designer + director helping clients, from early-stage startups to FTSE 100 companies, shape meaningful products, brands and processes.

I run a tight-knit, nimble design practice based in London. We partner with ambitious brands globally to transform complex problems into simple, polished solutions.

How we work

Collaborative by nature

I strive for our work to be purposeful, backed by strategy from concept to execution. Collaborating closely with our clients allows us to gain a deep understanding of their project, business and market. Our working relationships are underpinned by an open dialogue and shared vision, key to building a strong a foundation and delivering design that scales.

Our team structure is fluid and also scales with the project’s demands. Services pan from 1-1 consulting to building a comprehensive team of experts to suit clients of all shapes and sizes.

Brand

— Strategy + Positioning  
— Visual Identity 
— Art Direction

Web

— IA + Wireframing 
— Responsive Design 
— Webflow Development

Product

— Product Strategy 
— UX + Prototyping 
— Design Systems

Advisory

— Process Guidance 
— Design Direction  
— Planning + Hiring